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Tips and Tricks from Agricultural Communications Services

Three things to know about ACS news and media relations

The News and Media Relations team at OSU Agricultural Communications Services has gone through a facelift over the past year. The group still offers many of the same services as it has historically, but there are some new features you may not know about. Below are the Top 3 services provided by OSU Ag Comm News and Media Relations that might be flying under the radar.

1. Premier Content

Every week a new feature article will be posted in the Premier Content portion of the website. These stories are not like the average press release, rather they go into more personal and detailed information. Also, Premier Content is posted exclusively online, but can still be used for any communications needs you may have.

2. DASNR Resource Centers

Considered “evergreen” content, our DASNR Resource Centers are full of information that can be used throughout the year. Inside each center you will find press releases, fact sheets, photos and videos relative to timely information applicable on the state level. When it’s winter, come check out the winter preparedness Resource Center. When it’s tornado season, come check out the tornado preparedness and recovery center. Any guesses where you should go if you have bed bugs? We have a center for that.

3. Division News

Every press release, feature story and/or media advisory we produce can be found in the Division News section of the website. These items have been released to media outlets and are free and open for the taking. There is a six-month shelf life on these items, so you have some time to track down information.

Every word on the ACS News and Media Relations page has been approved by the appropriate people and is available for any communications needs you have. If you write a column for your local paper and need some content, want some information for your newsletter, or literally any other reason, please take what you need. You can remove and/or replace bylines, or change attribution of quoted material if you need.

Please let us know how you use this content and if we’re missing anything. Thanks!

Sean Hubbard
Communications Specialist
News and Media Relations Workgroup

 

Mar 03, 2017 04:25 PM

Welcome to ACS: Your friendly neighborhood communications professionals

Hello, everyone! Thanks for checking out the Ag Comm blog. The goal of this post is to provide an overview of the creative services available through our unit to help support DASNR's communications and marketing efforts.

Agricultural Communications Services - or ACS - or Ag Comm - is a non-academic service unit comprised of professional communicators. The experienced staff covers the gamut: writing, editing, videography, television production, graphic design, illustrations, photography, website design, marketing and social media. From fact sheets to logos, press releases, videos, portraits and Twitter tips (to name only a few) - we serve as the official news and information unit for the division, as well as its marketing firm and television production studio. And we thoroughly enjoy every aspect!

We work closely with our Extension, research and teaching colleagues on campus and statewide to gather and disseminate information. Our number one goal is to support the university's land-grant mission by getting credible, unbiased information into the hands of people who can use it. In today's increasingly competitive communications environment, we routinely develop strategies and create materials designed to underscore the DASNR and OSU brand - while also engaging and informing existing and new audiences.

If you have a project in mind, want to ramp up your program's social media efforts, or have an interesting story to suggest - we would love to hear from you. The best place to get started is our website, where you can learn more about our services, meet our team and check out our project request form. You may also email us anytime at agcommservices@okstate.edu or chat on the phone at 405-744-4065. We look forward to hearing from you!

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Lyndall Stout
ACS Director & SUNUP Host

Mar 02, 2017 04:25 PM